Frame the challenge

Framing is the first phase in the Ignite innovation approach.  It is all about ensuring there is absolute clarity about what we are trying to achieve and what success looks like. 

Are we all agreed on the question and how we will answer it?

Clients often admit that in the past their projects have been unsuccessful or sub-optimal because they did not have widely shared agreement about this.  And no matter how creative and innovative the solutions a group of people come up with, they’re not much use if they’re addressing the wrong question.

Framing the challenge addresses this issue by looking at: