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Insight
Insight is a critical component of the Ignite approach. It is the catalyst that stimulates creative thinking, breaking down preconceived and deep rooted assumptions about what can and cannot be done. Insights are designed very specifically to respond to the challenges in hand. We use three types of insight:
- comparative insights - where we engage participants in a situation that is outside of their experience and illustrates the art of the possible
- immersion insights - where we tailor highly realistic environments that give participants the opportunity to engage deeply with a challenge and build genuine empathy with those affected
- disruptive insights - where we jolt people into thinking differently - for example by exaggerating the challenge or breaking the rules.
We have developed a large and ever increasing database of insights that we deploy to stimulate breakthrough thinking.
We regularly share our insight with clients and contacts. Click here to see a sample of insights and get a sense of how we think and what we use to unlock fresh thinking.
The way that these insights stimulate breakthrough thinking is startling. We could never have engineered a nine month process down to two weeks in the rail industry without completely changing the way the process was viewed, or achieved a 35% cost reduction in local government without using great examples from leading customer service organisations.