Generating ideas aims to:
- stimulate thinking and remove barriers to creative thought
- develop and stretch the ideas until they are the very best they can possibly be.
The Ignite handbook for generating great ideas provides a framework for this stage with a number of areas of focus:
- shaping and understanding the challenge
- generating ideas
- using insight to generate
- disruptive thinking
- stretching ideas
- sifting and prioritising ideas creating the right environment for ideas.