WHY THIS ROOM
The IGNITE Academy Growth Board membership gives you access to a vast range of experiences, insights and wisdom from respected business leaders and entrepreneurs so you can make better decisions — and get better results.
Application-only, non-competing business mastermind for founders & CEOs. 12 seats • 12 sessions • hybrid • Chatham House + NDA.
WHY THIS ROOM
Most masterminds sell noise. We deal in signal: small-room candour, tested playbooks, and peers who execute. You’ll make better decisions, faster, then compound them for a full year.
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What makes Ignite different
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Category exclusivity: one seat per sector. No overlap, no politics.
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Application-only: invite-level standards, briefly open to the public.
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Operator-led: practical frameworks you can use next Monday.
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Real outcomes: pricing power, margin lift, faster cash cycles, stronger leadership.
WHO'S IT FOR
Ambitious founders, CEOs, owner-operators and directors (typically £500k–£20m+ revenue) who value uncomfortable truths, accountability and speed.
Who it’s not for
Course collectors, spectators, or anyone seeking silver bullets without doing the work.
HOW IT WORKS
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12 sessions in 12 months.
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Non-compete cohort: one member per category to protect candour and deal flow.
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Hot seats + live problem-solving: the room tackles your highest-leverage constraints.
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Guest experts: pricing, brand, sales, finance, tax, hiring, ops, AI, M&A and more.
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1-to-1 support: Coaching calls between meetings for momentum.
WHAT YOU'LL GET
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Clarity: sharpen strategy, simplify priorities, commit to the critical path.
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Leverage: pricing, product, channels, partnerships, and systems that scale.
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Accountability: follow-through on the few moves that deliver outsized results.
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Network: a trusted table of decision-makers with skin in the game.
Clarity, leverage and accountability in one place: a trusted table of founders and CEOs, operator frameworks you can use and expert support exactly when you need it.
The goal is simple - better decisions, faster, with results you can measure.
Safety first: Chatham House Confidentiality
Speak openly. Nothing leaves the room.
We operate under the Chatham House Rule so you can share the real picture—numbers, deals, challenges—without fear of exposure. The more openly you speak, the better your coach and peers can see exactly where you are and help you navigate with precision.
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Zero attribution: use the ideas; never name people, companies, or context outside the room.
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No conflicts of interest: cohorts are non-competing by design—one seat per category—so advice stays objective.
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NDA-backed privacy: every member signs a mutual NDA to protect sensitive data and respect fellow members.
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No leaks: no recordings, screenshots, forwards, or summaries without explicit permission.
Result: a safe environment for candid conversations that lead to sharper decisions and faster progress.
Selection Criteria
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Clear growth ambition for 2026
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Coachability + bias to action
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Contribution to the room (playbooks, deals, experience)
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Category uniqueness (non-compete policy)
About The Founder
Sanjeev Desour, founder and advisor of Ignite Academy.
Built, scaled and delivered across events, media, marketing and psychology with hands-on expertise in pricing strategy, operational leverage, marketing, psychology, brand partnerships and production at scale.
Practical, direct and outcomes-obsessed.
Location & Candence
​Location: Host-determined venue each month. Each member hosts one meeting during their annual membership.
Cadence: Monthly sessions, with occasional bonus expert drop-ins.
Format: Round-table hot seats, live problem-solving, operator playbooks, expert Q&A.
Hosting: Rotates by member; hosts bring fresh contexts, networks, and live cases into the room.
Frequently Asked Questions
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1. What is the Ignite Academy Growth Board?
An application-only business mastermind for entrepreneurs, leaders, founders and CEOs.
Twelve non-competing members meet monthly to drive measurable growth.
2. Is it confidential?
Yes. Chatham House Rule applies, backed by a mutual NDA.
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3. What is the commitment required?
Attend at least 10 of 12 sessions and execute between meetings. Momentum matters. Each member must host one meeting during their annual membership.
4. Are there experts and guest speakers?
Yes, targeted experts across pricing, brand, sales, finance, hiring, M&A, AI, marketing, acquisitions, tax optimisation, exit planning, operations and more.
5. How are members selected?
Fit, contribution, coachability and category exclusivity. We prioritise decisive operators.
6. What's the investment to join if my application is successful?
We offer three tiers (all include 12 monthly sessions, guest experts, hybrid access, non-competing cohort, and Chatham House + NDA confidentiality):
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Core: £9,800 + VAT - 12 sessions including guest experts/speakers.
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Plus: £12,500 + VAT - Everything in Core + 6 x private 1-to-1 coaching sessions across the year.
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Elite: £18,000 + VAT - Everything in Plus + an Expert-Positioning Marketing Showcase filmed & photographed at Ignite Studios.
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7. What happens after I apply?
If shortlisted, we’ll book a short 1-to-1 fit call. If offered a place, you’ll have 5 business days to accept.
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Join us at the IGNITE Academy and embark on a journey of growth, innovation, and unparalleled success. This is your gateway to transformation, empowering you to excel in business and beyond.
Ready To Level Up?
CONTACT US HERE
Let's Chat: +44 207 754 3554